by The gaming world loves a good origin story, and the question “Who owns Gamer Supps in 2025?” has been buzzing across forums, social media, and creator communities.
It’s a tale that goes far beyond a simple business transaction; it’s a narrative of redemption, innovation, and the changing landscape of digital entrepreneurship.
Imagine a brand teetering on the edge of collapse, facing widespread criticism and potential cancellation.
Now picture that same brand rising from the ashes, transformed by an unexpected hero from the world of content creation.
This isn’t just another corporate turnaround story. It’s a blueprint for how modern digital brands can survive and thrive—in an era where authenticity is the most valuable currency.
From unpaid creator controversies to a revolutionary business model, the journey of Gamer Supps is a testament to the power of community, creativity, and bold leadership.
Who Owns Gamer Supps in 2025?
Buckle up for a story that challenges everything you thought you knew about brand ownership in the digital age.
Who Owns Gamer Supps in 2025?
Jonathan Schlatt is the current owner of Gamer Supps in 2025.
Meet the Owner – Jonathan Schlatt
Jonathan Schlatt isn’t your typical business owner.
He’s a popular YouTube creator who turned a struggling gaming supplement company into his own successful venture. Let’s break down who he is and how he became the owner of Gamer Supps:
| Detail | Information |
|---|---|
| Full Name | Jonathan Schlatt |
| Online Name | jschlatt |
| Role | CEO & Majority Owner of Gamer Supps |
| Ownership Year | 2022–Present |
| Stake | Around 70–80% |
Schlatt’s journey is anything but ordinary. His main YouTube channel boasts over 2 million followers, with some videos reaching massive audiences—like his viral “Elon, r u ok?” video that garnered over 27 million views.
In May 2022, he made a surprising move that would change everything: he bought Gamer Supps.
From YouTuber to Business Owner
What sets Schlatt apart is how he approached ownership. Unlike most creators who simply promote products, he became a hands-on CEO. His role goes way beyond just putting his name on a brand:
- Runs daily operations
- Decides on product and marketing strategies
- Chooses influencer partnerships
- Rebuilds the company’s image
The 2022 Acquisition Story
The backstory of Gamer Supps is filled with drama. Before Schlatt’s involvement, the company was in serious trouble:
- The company had a damaged reputation
- Creators accused it of unpaid deals
- Boycott calls were spreading
- Trust in the brand was at an all-time low
Schlatt saw an opportunity where others saw a problem. In May 2022, he purchased Gamer Supps, stepping in to rescue a brand on the brink of collapse. His timing was perfect—he could rebuild the company’s reputation and create a new model of brand ownership.
Why the Ownership Change Mattered?
Schlatt’s takeover wasn’t just a business transaction—it was a lifeline for Gamer Supps. He brought:
- Better creator relations
- Fresh product ideas
- Transparent marketing
- Increased fan involvement
The gaming community began to see Gamer Supps differently. No longer was it a faceless corporate brand, but a company with a creator at its helm who understood its audience.
SMii7Y Joins as a Partner (2025 Update)
In April 2025, the story got even more interesting with SMii7Y’s entry:
| Partner Name | SMii7Y (Jaren Smith) |
|---|---|
| Joined | April 2025 |
| Role | Investor & Equity Partner |
| Audience | 13M+ YouTube Subscribers |
| Impact | Boosted brand sales and credibility |
SMii7Y brought his own powerful quote to the table: “I’m not just putting my name on the products — I’m putting my money where my mouth is.”
Creator-Led Business Model
Gamer Supps pioneered a radical new approach to brand management:
- Creators are not just faces — they are owners
- They help make business decisions
- They design products based on fan interests
- They promote products in their own unique way
This isn’t just marketing—it’s a fundamental reimagining of how gaming brands can operate.
The Early Days of Gamer Supps
Let’s rewind to the beginning:
| Detail | Information |
|---|---|
| Founded | 2015 |
| Location | Brick, New Jersey |
| Founders | Eric Frayman, Ryan Morrison, Ryan Garvey |
| Focus | Energy & focus drinks for gamers |
| Price per serving | Around $0.40 |
The founders saw a gap in the market—gamers needed better energy solutions. They created an affordable, sugar-free, keto-friendly supplement that would change the game.
The Problems Before 2022
The company’s early success was overshadowed by serious issues:
- Many creators complained about not being paid
- Some said their designs were used without permission
- Fans stopped buying products
- The brand lost trust dramatically
The story of IceRocker became particularly notorious—a creator who claimed she was never properly compensated for her work with the brand.
Schlatt’s Changes After Buying
After the acquisition, things started to change:
- New creator partnerships emerged
- Drink formulas were updated
- Collaborations with unique personalities like Kaho Shibuya began
- The brand started focusing on more creative, fan-driven approaches
Current Challenges
Despite the improvements, Gamer Supps isn’t without its problems:
- Trustpilot rating remains low at 2.9 stars
- Some creators have left due to controversial partnerships
- Customer complaints about marketing tactics persist
- Customer support still receives criticism
The Bigger Picture – Creator-Owned Brands
This isn’t just about one company. It represents a massive shift in how brands operate:
- In the past, creators only advertised brands
- Now, creators are becoming the owners
- The line between content creation and business is blurring
Pros and Cons of Creator Ownership
| Pros | Cons |
|---|---|
| Authentic marketing | Harder to manage controversies |
| Better fan trust | Less formal leadership |
| Creative products | Limited business experience |
| Closer creator-brand link | Accountability confusion |
What’s Next for Gamer Supps?
The future looks promising:
- More creator partnerships expected
- Potential for innovative product lines
- Continued focus on fan-driven development
- Ongoing efforts to improve brand reputation
Frequently Asked Questions
- Q1: Is GamerSupps owned by Schlatt?
Yes, Jonathan Schlatt (jschlatt) is the majority owner of Gamer Supps, holding an estimated 70-80% stake in the company. He acquired the brand in May 2022 and continues to serve as its primary owner and CEO.
- Q2: Is SMii7Y a part owner of GamerSupps?
SMii7Y (Jaren Smith) joined as an equity partner in April 2025. He is not the majority owner but is a significant investor with an ownership stake in the company, bringing his 13 million subscribers and business expertise to the brand.
- Q3: Who is behind GamerSupps?
Currently, the company is led by creator-owners, primarily Jonathan Schlatt, with SMii7Y as a key partner. The founders—Eric Frayman, Ryan Morrison, and Ryan Garvey—sold the company to Schlatt in 2022. The brand now operates with a creator-led model, avoiding traditional corporate leadership.
- Q4: Why did Rin Penrose leave GamerSupps?
While specific details about Rin Penrose’s departure are not fully disclosed, the document suggests that the company has faced several controversies involving creator partnerships. Some creators have left due to disagreements over partnerships, marketing approaches, or the brand’s handling of certain collaborations.
- Q5: What is Gamer Supps known for?
Gamer Supps is known for affordable, sugar-free, keto-friendly energy supplements specifically designed for gamers. Their GG formula costs around $0.40 per serving and targets the gaming and esports community.
- Q6: How has the company changed since 2022?
Since Schlatt’s acquisition, Gamer Supps has transformed its business model into a creator-led one. This includes new product collaborations, formula updates, more transparent marketing, and a focus on creator partnerships rather than traditional corporate management.
- Q7: What challenges does Gamer Supps still face?
The company continues to struggle with a low 2.9-star Trustpilot rating, ongoing customer service issues, and occasional controversies surrounding creator partnerships. Despite improvements, the brand still works to rebuild its reputation.
- Q8: How did Schlatt acquire Gamer Supps?
In May 2022, Schlatt purchased Gamer Supps when the company was facing significant reputation challenges, including allegations of unpaid creator partnerships and potential boycotts. He saw an opportunity to rebuild the brand using his creator experience.
- Q9: What makes Gamer Supps’ ownership model unique?
Unlike traditional brands, Gamer Supps operates with creators as actual owners and decision-makers. Creators like Schlatt and SMii7Y are directly involved in product development, marketing, and strategic decisions, rather than just being paid promoters.
- Q10: What is the future of Gamer Supps?
The brand continues to focus on creator-led growth, with plans for more innovative partnerships, product lines driven by creator and fan input, and ongoing efforts to improve brand reputation and customer experience.
Conclusion:
The answer to “Who owns Gamer Supps in 2025?” is both simple and revolutionary.
Jonathan Schlatt, the YouTube creator known as jschlatt, stands at the helm of Gamer Supps, holding a commanding 70-80% stake in the company.
But this isn’t just traditional ownership—it’s a complete reinvention of how gaming brands operate.
Schlatt’s journey from content creator to CEO represents more than a personal success story. It’s a blueprint for the future of digital entrepreneurship.
By bringing in creators like SMii7Y as equity partners, Gamer Supps has transformed from a struggling supplement company to a dynamic, community-driven brand.
The traditional walls between content creation and business ownership are crumbling.
The road hasn’t been without challenges. Persistent customer service issues and occasional controversies remind us that creator-led ownership is not a perfect solution.
Yet, the brand’s ability to adapt, listen, and evolve speaks to a new era of business—one where authenticity, community, and creator insight trump corporate detachment.
As we look to the future, Gamer Supps stands as a bold experiment in reimagining how brands can connect with their audience.
It’s proof that in the digital age, the most powerful companies are those willing to break the rules and put real people at their core.
